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Result
Thorough content/asset planning and in-depth audience targeting enabled us to produce the Science Museum’s most successful launch results to date.
AVERAGE CPC
£0.23
ENGAGEMENTS
1.6M
CLICKS
100K
Background
85% of Brits report desperately needing an escape,
Over 50% of the UK population wants to experience space travel.
Creative Idea
This is the most anticipated experience in the galaxy.
Imagine London is a multiverse transport station.
A series of gates are being opened across the UK for the public to embark on the ultimate sci-fi experience for the price of a Science Museum ticket. With booking tickets positioned as taking the first step into the exhibition and experience a new sci-fi world.
Role
Creative | Art direction | Graphic design | Motion design
Alien Language
The exhibition is not only open to humans on Earth but also to aliens from the entire galaxy. In addition to being presented in the home country's language, it is also translated into an alien language. The Science Museum's logo is animated and translated into the alien language as well.
Campaign Hero Video
The idea for the hero Digital Awareness video is to blend the themes of escapism and space travel to position The Science Museum as a 'once-in-a-lifetime' escape into the world of sci-fi.
Social Content
The social platforms used in the campaign including TikTok, Meta, and cinema.
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