top of page
The brief
Help a local business near you during Covid-19.
Background
60% of small and medium businesses (SMBs) in Asia-Pacific and 31% in Singapore reported sales drops due to COVID-19.
Insight
Lockdowns have limited local businesses' opportunities and funds for advertising. In contrast, larger companies branded as "trustworthy" have seen sales increases. Lack of exposure is a key factor causing SMB closures.
Idea
#LocalBusinessShotOniPhone
Apple will use its billboards in Singapore to help local businesses. Ads for small shops like mama shops and mini-marts will feature on Apple billboards, showcasing the friendly owners, product quality, and shop stories. The billboards, located in the same district as the businesses, will include shop details to help people find them. The campaign will use the hashtag #LocalBusinessShotOniPhone, encouraging people to share their favorite local shops.
bottom of page